Marketing Form | Absolute IT

Initial Information Marketing Form

Hello and thank you for considering Absolute IT as an addition to your marketing team!

Please fill out the below form so that we have an understanding of your requirements, this will greatly assist with accurate quoting.

You can save this form and continue at any time using the button at the bottom of the form.

General Information

First name(Required)

Last name(Required)

Business name(Required)

Business phone number(Required)

Business operating hours(Required)

Eg, 8:00am – 5:00pm, Monday – Friday.

Business physical address(Required)

Street Address Address Line 2 City State Post Code Country

Your phone number(Required)

If the same as ‘Business phone number’, enter “As Above”.

Your email address(Required)

Who are you? What does your company do? What do you specialise in?(Required)

Here, we are looking for a 1 – 2 paragraph description of your company. Eg, “We are a construction company focusing on (x) in the following locations…”

What is your ideal customer description?(Required)

Eg, Price concious, service concious, high end, young, mature, male, female, tourists, local residents, etc

Why would customers use you over competitors?(Required)

Eg, “We are more cost-effective and provide services that our competitors dont such as….”

Who are your direct competitors?(Required)

If none, please enter “None”

How would you define your business if it were a person?(Required)

Eg, cheerful, serious, professional, trustworthy, daring, intelligent, etc

How important is it to maintain your current look, feel and branding?(Required)

Considerations for this include: already existing signage that would be difficult to change, your current satisfaction with branding, etc

Extremely not important

Somewhat not important

Neutral

Somewhat important

Extremely important

Which of the following services are you interested in Absolute IT providing?(Required)

Your selection here informs us what you would like a quote on. Further questions will appear in this form based on your selection. (You can select multiple items)

Marketing management (brand direction, strategy, etc)

Website design/development

SEO management (Organic web presence)

SEM management (Google Ads / Paid web presence)

Social media management (Facebook, Instagram, etc)

Graphic Design (Logo, billboards, company graphics, etc)

For descriptions about each service, please click the link under each of the below sections

Marketing Management

Marketing Management was not selected as a service you are interested in. Please skip this section.

For more information on our marketing management service, click here

Marketing Management was selected as a service you are interested in. Please fill in this section.

For more information on our marketing management service, click here

Website Design/Development

Website Design/Development was not selected as a service you are interested in. Please skip this section.

For more information on our website design & development service, click here

Website Design/Development was selected as a service you are interested in. Please fill in this section.

For more information on our website design & development service, click here

Will the current website domain remain the same for the new website?(Required)

A domain is the name that is typed into the web browser to get to your website. Eg, ‘absolute-it.com.au’.

Yes

Do you have a website domain already?(Required)

A domain is the name that is typed into the web browser to get to your website. Eg, ‘absolute-it.com.au’.

Yes

Please enter the domain/s to be used for your new website(Required)

You can search for available domains at www.crazydomains.com.au, however, we don’t recommend purchasing from there.

Do you want a contact form on your website?(Required)

This form is used for contact/sale enquiries on your website.

Yes

Do you want an email address listed on your website?(Required)

Enter multiple if required. This would be for enquirers to email you at from your website.

Yes

Which of the following do you have login access to?(Required)

Please select all that apply.

Current website/s editor (WordPress, Wix, Shopify, etc)

Current website hosting

Domain registrar (Where your domain is registered/hosted)

We do not have access to our website editor, hosting or domain registrar

Do you have a Google My Business (GMB) listing?(Required)

This is the listing where your name, address, phone number, reviews, etc appear on Google if you search for yourself.

Yes

Do you have login access to your Google My Business (GMB) admin portal?(Required)

This is where you can edit your name, address, phone number, etc and reply to Google reviews. The username is always a gmail.com account.

Yes

Do you have login access to your domain registrar?(Required)

This is where your domain is registered/hosted.

Yes

What is the main reason for redesigning your website?(Required)

Eg, outdated site, expanded services, different target client, etc

What is the primary website objective?(Required)

Eg, increased sales, awareness, fewer customer service calls, establish trust & credibility, bookings, etc

Will the website structure remain the same or is a new website structure required?(Required)

Eg, the menu layout menu ‘Home, About Us, Services, Contact Us, etc’ having the same layout and number of pages.

New website structure

Keep the same website structure

What standard website pages will be Created?(Required)

You can select multiple. More advanced pages/features are in a later question.

How many 'Previous Projects' pages will be required?(Required)

Each project that you want listed will have its own page linked to the ‘Previous Projects’ page.

Do you support more than one location?(Required)

Eg, if you support multiple countries/states/regions/suburbs or have multiple stores.

We support more than one location/area

We only support one location/area

How many blog posts will be newly created?(Required)

It is recommended that you have at least 3 blog posts initially.

1 blog post

2 blog posts

3 blog posts

SEO Management

SEO Management was not selected as a service you are interested in. Please skip this section.

For more information on our SEO management service, click here

SEO Management was selected as a service you are interested in. Please fill in this section.

For more information on our SEO management service, click here

Do you have login access to your website editor?(Required)

Eg, WordPress, Shopify, Wix, etc

Yes

Have you recently conducted a technical website audit?(Required)

This could be internally or if you outsourced to a third party web developer/SEO specialist.

Yes

Have you recently conducted a technical website audit?(Required)

This could be internally or if you outsourced to a third party web developer/SEO specialist.

Yes

Have you recently conducted a technical website audit?(Required)

This could be internally or if you outsourced to a third party web developer/SEO specialist.

Yes

How long has your website been active?(Required)

Exact date not required. Eg, “1 month”, “3 years”, “Over 5 years”, etc

Are you satisfied with how you website appears on mobile phones/tablets?(Required)

Eg, the images may not fit, the text is squashed, the website footer is skew, the menu is not optimized, etc.

Yes

Do you have a Google My Business (GMB) listing?(Required)

This is the listing where your name, address, phone number, reviews, etc appear on Google if you search for yourself.

Yes

Do you have login access to your Google My Business (GMB) admin portal?(Required)

This is where you can edit your name, address, phone number, etc and reply to Google reviews. The username is always a gmail.com account.

Yes

Is your business primarily online or offline?(Required)

Eg, Online would be eCommerce, virtual admin service, etc. Offline would be mechanic, accountant, self storage, etc.

Online

Offline

What other marketing efforts do you currently employ?(Required)

You can choose multiple.

Is your business or are the products and services you offer seasonal?(Required)

Eg, ski lodge that only operates in winter, etc.

Yes, our business only operates seasonally

Yes, our products are seasonal

No, our business and/or the products and services we offer are not seasonal

Does your target market have an appetite for in-depth content?(Required)

i.e, would your target clients enjoy reading detailed, specific web pages about your services/products? In-depth content could mean blogs that are very specific and detailed or web pages that are heavily worded.

Definitely

Probably

Unsure

Probably not

Definitely not

Do you have an editorial calendar or plan in place for your website content?(Required)

Eg, monthly blog plan or projects page updates plan.

Yes

Have you hired any backlink services in the past?(Required)

Eg, SEO agencies, offshore backlink contractors, etc.

Yes

To your knowledge, have you participated in any black hat link building?(Required)

For information on black hat link building, go to this website: https://blog.hubspot.com/marketing/black-hat-seo

Yes

Unsure

Is your business currently listed on social media?(Required)

Eg, Facebook, Instagram, Twitter, etc.

Yes

Do you currently use social media for content distribution?(Required)

Eg, posting about upcoming sales, recently completed projects, etc.

Yes

Are you purchasing any paid ads on social media platforms?(Required)

Eg, Facebook advertising, Instagram advertising, etc.

Yes

What does your sales cycle look like?(Required)

If you do not have a defined sales cycle, please enter “None”. Eg, “client connects with us, we email them further information, they request an audit, we present recommendations, then onboard the client”. For more information go to this website: https://blog.hubspot.com/sales/sales-cycle

What primary call to action should visitors take on your website?(Required)

Eg, what would you like the end result of a prospective customer visiting your website to be?

Fill in a form

Call our main number

Send us an email

Other

Do you share your business address publicly?(Required)

Eg, is your business address on your Social media page, website, Yellow Pages, etc.

Yes, we share our business address publicly

No, we do not share our business address publicly

Have you listed your business on any local directories?(Required)

Eg, Local Search, True Local, Yellow Pages, Pure Local, etc.

Yes

Unsure

SEM Management

SEM Management was not selected as a service you are interested in. Please skip this section.

For more information on our SEM management service, click here

SEM Management was selected as a service you are interested in. Please fill in this section.

For more information on our SEM management service, click here

Which of the following search platforms do you want Absolute IT to assist with?(Required)

You can select multiple. Facebook and Instagram are not search engines, for social media platform advertising, please click ‘Social Media Management’ in the list of services above.

Google

Bing

Yahoo

Do you have login access to your Google Ads admin portal?(Required)

This is generally the same account that you manage your Google My Business (GMB) from.

Yes

We do not have Google Ads account yet

Which of the following search platforms do you already pay for advertising?(Required)

You can select multiple.

Google

Bing

Yahoo

We do not currently pay to advertise on any search engines

Social Media Management

Social Media Management was not selected as a service you are interested in. Please skip this section.

For more information on our Social media management service, click here

Social Media Management was selected as a service you are interested in. Please fill in this section.

For more information on our Social media management service, click here

Which of the following social media platforms do you want Absolute IT to assist with?(Required)

You can select multiple. These are currently the only social media platforms we support.

Facebook

Instagram

Which of the following social media platforms is your business currently listed on?(Required)

You can select multiple.

Facebook

Instagram

Which of the following best describes your requirements?(Required)

You can select multiple items. If you select both, we will boost some posts and not others.

Paid posting – Absolute IT will post and then boost each post to increase exposure to targeted customer demographic

Free posting – Absolute IT will post without any paid boosting

Which of the following services do you want Absolute IT to provide?(Required)

Content creation includes wording and images/video.

Post assistance + all content creation – Absolute IT will create all content, then post

Post assistance + some content creation – Absolute IT will create some content with other content provided, then post

Post assistance – Absolute IT will post with content provided

What type of imagery would you like to be included in your posts by Absolute IT?(Required)

You can select multiple items. If you select multiple, we will work with you to determine what is most effective.

Custom images specific to your business/colours created by Absolute IT’s graphic designers

Photography of our business

Videography of our business

How often do you want to post to Facebook?(Required)

It is recommended to post on a Facebook business page at least once per week.

1 per day

3 per week

2 per week

1 per week

1 per fortnight

1 per month

As requested by us

How often do you want to post to Instagram?(Required)

It is recommended to post on a Instagram business page at least once per week.

1 per day

3 per week

2 per week

1 per week

1 per fortnight

1 per month

As requested by us

Graphic Design

Graphic Design was not selected as a service you are interested in. Please skip this section.

For more information on our graphic design service, click here

Graphic Design was selected as a service you are interested in. Please fill in this section.

For more information on our graphic design service, click here

What graphic design services are you wanting Absolute IT to assist with?(Required)

You can select multiple items.

Logo

Print/publication design (Billboards, business cards, banners, posters, stickers, etc)

Images for web (website, social media, etc)

Email signature

How often will you require images for social media?(Required)

This question is required as you selected ongoing work and social media design.

1 per month

1 per fortnight

1 per week

2 per week

3 per week

Other

How often will you require images for your website?(Required)

This question is required as you selected ongoing work and website design.

1 per quarter

1 per month

1 per fortnight

1 per week

2 per week

3 per week

Other

Do you have images, websites, templates or examples for your selected items?(Required)

This can include examples from other businesses that you like or your current/previous templates/designs.

Yes

Some

Final

Do you agree to the terms & conditions set out on our website?(Required)

https://absolute-it.com.au/termsandconditions/

Yes

Signature(Required)

Signing this form does not lock you into any contract to continue with Absolute IT. Signing this form sets the scope for our services as per your specifications outlined above and authorizes Absolute IT to quote on that scope.